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The Find The Lost Ring ARG is a project being run by a group of teams well-experienced in the ARG genre, including Jane McGonigal (of World Without Oil), AKQA (of Iris), sponsored by none other than McDonald's, and combined with the backing of the International Olympic Committee itself.. The lost ring game trailer 1 The Lost Ring was an alternate reality game (ARG) initiated by McDonald's, as part of their marketing for the 2008 Olympic Games in Beijing, China. A co-production between McDonald's, AKQA, and Jane McGonigal, the game was notable for its global scope: taking place across six continents, in seven languages, and running for six months (29 February - 24 August 2008.
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Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.. The Lost Ring was an alternate reality game (ARG) initiated by McDonald's, [1] as part of their marketing for the 2008 Olympic Games in Beijing, China. A co-production between McDonald's, AKQA, and Jane McGonigal, [2] the game was notable for its global scope: taking place across six continents, in seven languages, and running for six months (29 February - 24 August 2008). It began with six.