For Brad Parker, Bonnaroo's festival director and a part of C3 Presents (the concert promotion and event production company behind Lollapalooza and Austin City Limits), the lineup's overall diversity is a big part of the challenge.. Bonnaroo is facing a big change: Festival Director Brad Parker is leaving C3 Presents and saying goodbye to the Bonnaroo family. In this episode, we talk about what Brad's departure could mean for.
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Bonnaroo is facing a big change: Festival Director Brad Parker is leaving C3 Presents and saying goodbye to the Bonnaroo family. In this episode, we talk about what Brad's departure could mean for the future of The Farm, and look ahead to what's next for Bonnaroo.. C3 Presents Festival Director Brad Parker, who is from East Tennessee, attended his first Bonnaroo festival in 2009 as a fan on the cusp of his 18th birthday, and it literally changed his life.
